By Carla Hay, February 7, 2000. Vertical Horizon Gets 'Everything' It Wants NEW YORK -- Don't tell Vertical Horizon lead singer/songwriter Matt Scannell that being on a major label is a bad thing. In fact, he says, being on a major label is the "best thing" that has happened to Vertical Horizon. That may be because after self-releasing three albums, the rock band with roots in Cape Cod, Mass., is experiencing its first mainstream breakthrough with "Everything You Want," the group's major-label debut album on RCA Records. RCA's commitment to developing Vertical Horizon, combined with steady touring and growing airplay for the album's title track, are the key reasons industry insiders believe more people are starting to notice Vertical Horizon. Scannell says enthusiastically, "We have a wonderful team in place at RCA and [RCA distributor] BMG. Being on a major label has made all the difference in the world. Before, when we [self-released] our albums, we had to spend so much time worrying about if there were enough CDs and T-shirts to sell at our shows. The best thing about being on a major label is now we can bring the focus back to our songwriting and musicianship." "Everything You Want" entered the Billboard Heatseekers chart at No. 35 in the July 3, 1999, issue. Over the next several months, the album had a steady presence on the chart and eventually peaked at No. 3 in the Jan. 29 issue. "Everything You Want" achieved Heatseekers Impact status when it rose from No. 115 to No. 92 on The Billboard 200 in the Feb. 5 issue. The album stands at No. 75 this issue. Scannell says, "Being on RCA has also meant that we're getting played on the radio, which makes an incredible difference: We've seen our album sales and audience attendance jump." He adds with a laugh, "We were on Casey Kasem's [nationally syndicated "American Top 40"] radio show, and that just blew us away." "We Are," the album's first single, reached No. 21 on the Modern Rock Tracks chart last year. The follow-up single, the album's title track, is proving to be a multi-format hit, having made an impact on several charts, including Modern Rock Tracks, Top 40 Tracks, Hot 100 Airplay, Top 40 Adult, and The Billboard Hot 100. This issue, the song is No. 14 on the Modern Rock Tracks chart and No. 46 on the Hot 100. In addition, VH1 has selected Vertical Horizon to be part of the network's Inside Track promotion, which spotlights new and developing artists. VH1 currently has the "Everything You Want" video among its 10 most-played clips, according to Broadcast Data Systems. MTV, the Box, and MuchMusic are also playing the video. Vertical Horizon is scheduled to tape an appearance on "The Late Late Show With Craig Kilborn" on Feb. 21. Vertical Horizon's burgeoning commercial success comes after several years of establishing an underground following, particularly in such East Coast cities as Boston, New York, and Washington, D.C., where the band members have been based over the years. Part of developing that grass-roots following included Vertical Horizon releasing three independent albums: 1992's "There And Back Again," 1995's "Running On Ice," and 1997's "Live Stages." The band -- which, along with Scannell, consists of guitarist/vocalist Keith Kane, bass player Sean Hurley, and drummer Ed Toth -- is on a U.S. tour and is performing some dates with Stroke 9. The mainstream exposure for Vertical Horizon has resulted in a noticeable change in the band's audience, according to Scannell. "For a long time, we had a college-age crowd. But since this record's been getting airplay, we're getting more young kids in our audience." Meanwhile, Scannell says of his hopes for the future, "I'd love to keep playing bigger venues, and I'd love to do stuff internationally. But most importantly, I'd like to write better songs. We're very proud of all of our songs, but I don't want to have one hit and just go away. We've been doing this long enough that I think we'll be around for a while. It's important to appreciate the moment and enjoy where we are, but if I lived my life worrying about when our next hit's going to happen, I'd lead a pretty empty life."